Essential Foundation: Digital Marketing from Zero for Young Aspirants
"Beginner Digital Marketing, digital marketing book, Digital Literacy, Digital Mindset Foundation"
A rural teenager reads a beginner’s digital marketing book by Dessy Rizky, 2025
The book Digital Marketing dari Nol: Fondasi & Mindset untuk Pemula by Dessy Rizki, published by Asiaglobe in December 2025, serves as a vital resource offering foundational guidance for individuals entering the field of digital marketing. Spanning 143 concise yet comprehensive pages, it emphasizes mindset development, core strategies, and effective work habits proven to establish businesses or careers in the digital realm, even without prior experience.
This work holds particular significance for the younger generation aspiring to pursue careers as digital marketers. In an era where Indonesia's internet penetration exceeds 80%, understanding online market dynamics and audience decision-making processes is crucial for success. Dessy Rizki delivers a clear, practical roadmap, avoiding overly complex theories, enabling readers to apply concepts immediately. A distinctive feature includes QR codes in each chapter linking to audio explanations, enhancing learning flexibility for dynamic young audiences.
What distinguishes this book is its strong connection to digital literacy and empowerment. It extends beyond mere marketing techniques, empowering readers—particularly from vulnerable groups such as rural MSMEs or those lacking technological backgrounds—to become active participants in the digital ecosystem. By prioritizing foundational mindset principles, the book contributes to bridging the digital divide, mitigating risks of exploitation, and unlocking economic opportunities through robust online identities. For young readers, engaging with this text represents not only skill acquisition but also a long-term investment in digital independence amid national economic transformation.
Overall, Digital Marketing dari Nol stands as an essential foundational text that every aspiring young digital marketer should read. It demonstrates that digital success begins with the right mindset today.